2025 Impact Report - Together, we turned a month into a movement

If anyone ever says your efforts don’t make a difference, forget the Dynasty slap — just drop this link to our 2025 Impact Report. Proof that together, we pack a serious punch.

Individually, we maybe just one drop, but together we created a powerful wave.

The 2025 No Meat May Challenge

43,534 people across 70+ countries took on the 2025 challenge — joining a growing global community of 340,000+ since 2013.

And on average, each one of these changemakers inspired one more friend or family member to ditch meat in May and opt for high-fibre sustainable plant-proteins.

That's close to 700,000 people showing that change is not only possible—it’s delicious.

 

No Meat May participants are eating a LOT less meat and animal products

92% of people report they’ve cut down or cut out meat and animal products after completing the challenge. 21% eliminated all meat.

Survey results show a collective:

64% reduction in red & processed meat consumption

50% reduction in chicken meat

With 35% of participants eliminating red and processed meats, and 26% eliminating chicken meat ongoing. 

No Meat May participants are eating a LOT more fibre!

After taking part in No Meat May people are eating healthier, and reducing their risk of many chronic diseases by replacing meat with more of the high-fibre good stuff. Survey results show a collective: 

38% increase in consumption of high-fibre fruit & vegetables

67% increase in heart-healthy pulses and legumes

57% increase in nutrient-rich nuts and seeds

Climate impact:

• Baseline: The average participant’s food-related footprint was taken as on average 2.5 tonnes of CO₂ equivalent gases per year.

• After No Meat May: average reductions in food related emissions equate to approx.  0.6 t CO₂ equivalent gases per year per person.

• Multiply average reduction by 43,534 participants → approximately 26,120 tonnes of CO₂ equivalent gases saved per year; assume average change sustained over the next 40 years → approximately 1.045 Million tonnes of CO₂ equivalent gases.

these figures include production emissions from food; they exclude additional drawdown potential from rewilding/land-use change if less land is used for livestock. 

Water savings:

• Baseline: What we eat and drink makes up about half of our water footprint; and a healthy plant-rich diet typically uses about half the freshwater of a meat-heavy diet.

• After No Meat May: the average participant reports changes in their eating habits equivalent to an approximate 25% reduction in their freshwater use for food. (25% x 3,000 litres/day x 43,534 participants).

• Totals: 25% × 3,000 litres/day × 43,534 people ≈ 11.9 billion litres/year; over 40 years → approximately 476.7 billion litres of water saved. 

Crops saved:

• Why this matters: animal-based foods require significantly more resources than most plant-based foods - more land, more water, more feed inputs. (e.g., soy); almost 80% of global soy is fed to livestock to produce farmed meat.

• The animal feed required to produce meat ranges from 4.5kg of feed to produce 1kg of chicken meat to up to 25kg of feed to produce 1kg beef. 

• Observed change: participants’ reductions in animal products equate to approximately 50% less animal feed required per person — about 425 kg of crop feed saved per year each.

• Totals: 18,502 tonnes of crops/year; over the next 40 years → approximately 740,080 tonnes of crops saved. 

Animals spared:

• Baselines: average animals consumed per person per year (e.g., 23.7 chickens, 0.7 Turkeys, 0.4 Pigs, 0.1 Cows, 0.1 Ducks, 151 sea animals, bycatch animals, sea animals used as feed etc.). 

• May 2025 alone: multiply average animals consumed per month by 43,534 participants - 1,331,778 animals spared. 

• Apply 2025 behaviour changes (e.g., 50% less chicken, 64% less red meat, 26% less sea animals). Multiply by 43,534 participants × 40 years to get lifetime-style totals by species. “Feed fish” are included based on an average 50% reduction in feed ratios per average consumer. 

• If 2025 behaviour change on average holds for 40 years:

• Chickens: 20,743,068
• Pigs: 448,301
• Cows: 112,075
• Turkeys: 612,664
• Ducks: 47,741
• Sea animals eaten: 72,566,831
• Bycatch animals: 21,961,015
• Sea animals used as feed: 125,377,920 

Caveats: These are good-faith estimates from self-reported data, rounded for readability. They’re conservative because (a) we exclude unregistered family/friends who joined in, and (b) climate figures omit potential land-use change benefits from rewilding.