Why

The power to change the world for the better is in our hands - what are we going to do with all that power?

4 BIG Reasons

By eating less animal products, or going meat free, you can improve your health, protect our planet, and save living beings, both human and animal from suffering.

What are you waiting for?

Health

#ImproveYourHealth

Prevent chronic disease & welcome many health benefits with a broader and greater intake of fruits, vegetables, nuts, grains & legumes.

Environment

#SaveThePlanet

Reducing or eliminating meat and animal products is an action you can take that will help save our shared home.

Animals

#EndFactoryFarming

Animal cruelty is the price we pay to be able to eat cheap meat, eggs and dairy three times a day - you can help end it. 

Food security

#FeedTheWorld

Feeding the world without destroying our planet means we must eat a lot less meat and animal products. 

31 days. No meat. 4 BIG reasons.